Does Most Recent Google Update Shaken The Web Industry?

Author: Paras Yadav

Google's recent ""Jagger"" update alarmed many companies and website owners who lost its high search engine rankings. Jagger has resulted chaos for Google search results across significant industries. Companies are in dilemma concerning this update for the future natural engine marketing.

Jagger is one of the most significant updates from a major search engine. Following the first round of Jagger update, thousands of websites that formerly received an abundance of traffic from Google's search results are no longer ranking.

So, do we have to consider that this is just a beginning of a review that has put many companies in danger zone? What about the fine websites that got swept off after Jagger rolled out? The search engines have no compulsion to provide rankings that will drag in free website traffic. After-all, Search engines are businesses whose target is to boost revenue through paid advertising and Pay Per Click (PPC). Natural search is a considerable component of a search engine's value; however, it doesn't generate earnings for them.

It seems to be a pre-planned update that happen just right before the holidays. Probably, this result that companies who recently lost rankings and resulting traffic will strive hard and pay significantly for Pay Per Click ads this holidays to cover up their lost natural search engine traffic.

As this update is not yet fully accomplished, websites still got a chance in its hands to getting back into the Google index. Site owners should plan for long term search engine optimization targets.

Keep in mind that search engines frequently alter and bring up to date their ranking algorithms. To sustain top positions, site owners are recommended to hire professional and SEO strategies.

Its time, for website owners to revise and dress up to strive for their website's top. Only this way the can retain traffic to their respective websites.

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About the author: Paras Yadav is freelance website area content and article writer since two years. Please visit http://web-content-writing.blogapot.com or http://seoservices-website-promotion.blogspot.com to find more enlightening and free-reprint articles.