Search Engine Optimization

Author: Greatone

Search Engine Optimization

Search Engine Optimization is a term use for scientific process to be done to attract the search engine robots to crawl a web site pages and give it a good rank to a particular keyword / phrase in a search engine .

Search Engine Optimization Specialist is the one executing the said process in order to make a website optimized enough. There are 2 ways to optimize someone’s web page. The first one White Hat Search Engine Optimizaton Method where the Search Engine Optimization Specialist will be targeting a competitive keyword / phrase for gaining a huge amount of visitors to specific website.

These Search Engine Optimization Specialists is also keeping in their mind that they are optimizing the whole web page to easily understand by both human and search engine robots. They are using all legal procedures to achieve their goal and get at the top for a long period of time. The second method is the so-called Black Hat Search Engine Optimization procedure where the Search Engine Optimization Specialist performing the web site optimization are using an illegal procedure to gain the top rank in all major search engines . They are optimizing web pages for search engine robots only and not for human. With this method, getting the top rank position can be achieve in a shorter period of time however may result also of being banned to search engines forever.

Lots of Search Engine Optimization Specialists are using the so-called black hat method without knowing that they are already using it. These Search Engine Optimization Specialist are the one who have made at the top of major search engines for a particular keyword/ phrase and are assuming that they know everything already.

Search Engine Optimization Specialist needs continuous reading and researching about the new information regarding search engines. They should know how a search engine robots behave and how does it crawl a particular web site to be effective.

About the author: Owner and Founder of Internet Marketing Promotion Advertising - Search Engine Optimization, Web Design and Development Services Good work needs not to be expensive.