Change Your Site Now!

Author: Holly Janion

Change your site! That's right, if you want the edge in this highly competitive market, you need to change your site now!

In order to increase your traffic you need to change the content on your site to reflect current trends. By this I don't mean simply changing a few words, layout etc etc, I mean really changing it to keep ahead of your competition by providing services that people really want.

This by no means has to affect the theme of your site, you simply need to enhance it to provide additional much sort after services or products. If you're happy with the amount of visitors your site is currently receiving, and I doubt you are, then leave it as it is, but if you want more visitors, and you want your visitors to keep coming back, then read on!

Let's get to the how's and the why's.

How?

Firstly find out what people want, what they're really looking for. If you can offer this service or product, people are more than likely to buy it from you. Remember they're looking for it because they want it and if you provide it, chances are they'll buy it from you.

To find out what people are looking for go to a site like Searchwords.com. If you think you know what the most popular search word at the moment is, you may be somewhat surprised when I tell you its MP3. That's the word now, but things change so fast in this technical age, you need to keep a close eye on this.

Why?

There are two major reasons for doing this. Firstly, if people want it and are looking for it and you consistently fill this need, you will soon establish a reputation for always being ""hot"". Make the most of the current trends why they're happening. I am not talking about words that have always been searched for or products and/or services you would not want to associate your site with, but new and different trends. If you discipline yourself to check these trends on a regular basis, you can offer the desired services long before the word is out and everybody else is doing the same thing. This is a major key to how successful you will be - act fast and stay ahead!.

In order to have your own site ranked well with the search engines, you need to have relevant keywords in your metatag area. What could be better than having the most popular search words in your own metatags? Of course you would have to have that content on your own site. If people are searching for Holly Janion, and you have Holly Janion in your metatags, be sure to contain information on Holly Janion somewhere within the content of your site. How many times have you looked for something via the search engines and visited the sites to find they have nothing to do with the subject in hand. This is a dirty trick and won't do the webmaster any favors in the long run. Be professional, make sure your metatags correctly reflect the content on your site.

Key Benefits

1. By changing your content regularly, your visitors will come back often because you offer the services they want. Your site is interesting and doesn't have the same old stuff on month in and month out. By keeping your site content current, you will be one step ahead of your competitors.

2. You'll be seen as a site that is current, knows what is going on, a true professional. This will increase your visitor returns. If someone has purchased from you once, they will be more likely to purchase from you again. Look after your current visitors, don't lose them to other sites that keep current!

3. If your main theme is kitchens but everyone is looking for MP3, add it to your site. It doesn't have to be a huge section that detracts from your theme at all, something small will be enough. Remember just because I'm on your site looking at kitchens, doesn't mean I don't have any other interests!

4. Don't depend totally on people using kitchens as a keyword. You know they they're using MP3, so use it too - get them to your site!

5. You'll still get the visitors you would have had anyway as kitchens is still your main metatag word and what your site is about. This method only increases your site visitors. You're getting visitors that weren't looking to buy a kitchen at the moment but may soon be, or know people who are, and now they know you provide a great kitchen service.

Wade's World is an internet business solutions company offering various free marketing resources, but we've added a whole page on MP3 to our web site and people are using it! For how long I don't know, but I'm keeping a watch and when the trend changes, so will our site!

About the author: Holly Janion is webmaster for Wade's World Ltd, a UK Internet solutions company. To contact Holly, send an e-mail to webmaster@wadesworld-usa.com or visit the Wade's World site at http://www.wadesworld-usa.com