Why SEO Training Courses are Becoming so Popular

Author: Ben Howarth

Hiring an SEO professional can be expensive but with high rankings becoming increasingly necessary for online success, the importance of optimisation can not be ignored. That is why more and more people are considering SEO training courses as an alternative to hiring a professional to do the work for them.

The interest in SEO training is a direct result of the benefits it offers over the ""professional route"". In this article we will discuss the benefits of SEO training in order to explain its growing popularity.

The Importance of SEO and the Search Engines

According to recent statistics, 90% of internet users using search engines to find websites. Furthermore, the majority of those people only look at the top two results pages. Therefore, being well positioned in the search engines can significantly enhance your chances of online success by ensuring that potential customers find you.

The Benefits of SEO Training

The biggest benefit of SEO training is that you can learn SEO techniques that you can apply yourself for a fraction of the cost of using an SEO consultant. On average it costs around £1,500 ($2,500) to hire an SEO professional to run a campaign for you. However, it only costs around £275 ($500) a head to attend an SEO training course.

As a result SEO training is both an affordable and effective way to achieve high search engine rankings. As such, SEO training courses enable small businesses learn basic SEO skills that they can apply themselves at a price that they can afford to pay.

Furthermore, even if you want to use a professional to do your optimisation, SEO training can still be extremely useful. This is because it equips you with the necessary understanding to brief and work with professionals.

This is particularly helpful because one of the areas covered by most SEO training courses is spam. Spam refers to a set of techniques that some unscrupulous professionals use to try and boost their clients' rankings artificially. These techniques are banned by the search engines who de-list sites that use them. Participants of SEO training courses can ensure that people they might hire do not apply these techniques to their sites.

About the author: SEMS Consultancy offers

SEO training courses throughout the UK. These SEO training courses are run by highly experienced optimisation consultants and are suitable for all individuals regardless of programming experience.