Search engine optimization - Myths and Facts

Author: Purva Mewar

First, we will discuss the myths behind search engine optimization . The reasons are obvious. Many people or experts on search engine optimization techniques write many things about search engine optimization of websites. And this flood of information gives rise to confusion all the time.

Submitting your site to search engines will help you get more visitors is an absoluely false notion. Its' hardly so easy or automatic. If your web site is not properly optimized,traffic will not be generated, no matter what you do. Make sure your site is optimized with relevant keywords or key-phrases before it is submitted to search engines. It will save your time, money and energy.

Traditional advertising is better than search engine optimization Nothing is better than using search engine optimization techniques for your websites to rank high on search engines. No amount of money spent on advertising can be compared to or compete with a well optimized site that ranks well on search engines. The reasons again are abvious. People who find your web site through search engines are active, focussed and open to buy or try what ever you have to offer. Search engine traffic is worthy and qualified because the visitors perform searches with a purpose when they find your site.

Search engine leads (meaning visitors) are more potential than traditional media advertising methods. Optimizing your web site for high search engine rankings is the most cost-effective advertising method for your business. And it is necessary to make sure that your web site is optimized for search engines and that it has many incoming links. Incoming links from websites that rank high on search engines will help you move up the search engine that much faster. If your web site is good in these two areas, optimizing and incomeing links, you'll get many targeted visitors from search engines and other web sites without submitting your site to the search engines even once.

Hidden content technique or cloaking or doorway pages worked in the past or do work with some search engines but in time they won't work. These techniques will be considered as Spam by all the search engines in future. So it in our interest not to be tempted by these short cuts which will work temporarily. Imagine waking up one morning to find your position in search engines gone missing.

META tags alone will not improve your search engine ranking. Since people have abused the meta keyword or key-phrase tags a bit too often, most search engines don't consider it anymore towards search engine ranking. Inktomi is probably the last major crawler-based search engine that reads the META Keywords tag. The META Description tag is still worthwhile only because its description tag is what is displayed on the search results pages of a few search engines.

About the author:

The author is Purva Mewar works on two Work at Home Business websites, earning a living online. www.yesearnfromhome.com and www.work-at-home-earn-extra-income.com